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Disney teaching personal finance?

March 27, 2009

I am an advocate of teaching children about money. I think it is critical for parents and/or caregivers to start teaching financial lessons to children as soon as they are able to understand that either: A) Money gets us things; or B) That little plastic card in mommy’s wallet will get me that.

Unfortunately many parents don’t talk to their children about money. And many schools don’t have the time to teach personal finance either. So where is a child to look for financial advice?

In – what I think – is a strange twist, the answer is apparently Walt Disney.

T. Rowe Price, an investment management group, is joining forces with Walt Disney World in Florida to create an exhibit at

Epcot Theme Park. The new exhibit, according to CBS News, will be called “The Great Piggy Bank Adventure.”

According to the CBS story, the exhibit is going to focus on four themes that include goal setting, smart spending and saving, staying ahead of inflation and diversifying your investments. (My guess is the last two themes are more for the benefit of the parents. I don’t know many 7-year-olds who are worried about diversified investing.)

I would be very curious to see exactly what this exhibit entails and how it teaches financial lessons. I’m also curious to know if kids, or adults for that matter, are actually going to absorb any real lessons from the exhibit between touring the aquarium, riding the Maelstrom and snacking on schnitzel at Sommerfest in

Germany.

I give Disney and T. Rowe Price credit for trying.  It’s going to be interesting to see if the effort makes any kind of a real change on how visitors to the theme park think about money.

What are your thoughts?

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Written by admin · Filed Under Misc. 

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